Digital Marketing Manager

Marketing

Delaware

June 7, 2024

Full Time

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Key Responsibilities:

Develop and execute comprehensive digital marketing strategies to achieve company objectives, including increasing brand awareness, driving website traffic, and generating leads.
Manage all aspects of digital marketing campaigns, including SEO/SEM, email marketing, social media marketing, display advertising, and content marketing.
Analyze campaign performance metrics and make data-driven decisions to optimize campaigns and improve ROI.
Collaborate with cross-functional teams, including creative, product, and sales, to develop integrated marketing campaigns that align with business goals.
Stay abreast of industry trends, best practices, and emerging technologies in digital marketing and recommend innovative strategies to enhance our online presence.
Manage digital marketing budgets and allocate resources effectively to maximize results.
Lead and mentor a team of digital marketing specialists to execute campaigns and achieve departmental goals.

Requirements:

Bachelor’s degree in Marketing, Communications, or a related field. Master’s degree preferred.
Proven experience in digital marketing, with a minimum of [insert number] years in a managerial or leadership role.
Strong understanding of digital marketing channels, including SEO/SEM, email marketing, social media, and content marketing.
Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Business Manager, and marketing automation software.
Demonstrated ability to develop and execute successful digital marketing strategies that drive results.
Excellent analytical skills with the ability to interpret data and insights to optimize campaigns.
Exceptional communication and leadership skills with the ability to collaborate effectively with cross-functional teams.
Creative thinker with a passion for innovation and staying ahead of industry trends.

Benefits:

Remote Digital Marketing Specialist