Digital Marketing Manager

June 7, 2024
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Job Description

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies to achieve company objectives, including increasing brand awareness, driving website traffic, and generating leads.
  • Manage all aspects of digital marketing campaigns, including SEO/SEM, email marketing, social media marketing, display advertising, and content marketing.
  • Analyze campaign performance metrics and make data-driven decisions to optimize campaigns and improve ROI.
  • Collaborate with cross-functional teams, including creative, product, and sales, to develop integrated marketing campaigns that align with business goals.
  • Stay abreast of industry trends, best practices, and emerging technologies in digital marketing and recommend innovative strategies to enhance our online presence.
  • Manage digital marketing budgets and allocate resources effectively to maximize results.
  • Lead and mentor a team of digital marketing specialists to execute campaigns and achieve departmental goals.


  • Bachelor’s degree in Marketing, Communications, or a related field. Master’s degree preferred.
  • Proven experience in digital marketing, with a minimum of [insert number] years in a managerial or leadership role.
  • Strong understanding of digital marketing channels, including SEO/SEM, email marketing, social media, and content marketing.
  • Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Business Manager, and marketing automation software.
  • Demonstrated ability to develop and execute successful digital marketing strategies that drive results.
  • Excellent analytical skills with the ability to interpret data and insights to optimize campaigns.
  • Exceptional communication and leadership skills with the ability to collaborate effectively with cross-functional teams.
  • Creative thinker with a passion for innovation and staying ahead of industry trends.


  • Competitive salary
  • Health, dental, and vision insurance
  • 401(k) retirement plan
  • Paid time off
  • Professional development opportunities