Freelance Marketing Specialist

Marketing
Ha Noi
June 8, 2024
Freelance
Apply Now

Job Description

The successful candidate will be responsible for planning, implementing, and optimizing campaigns to increase brand awareness, engage our target audience, and drive conversions.

Responsibilities

  • Campaign Strategy and Planning:
    • Develop comprehensive digital marketing strategies aligned with business goals.
    • Identify target audience segments and create tailored marketing plans.
    • Establish key performance indicators (KPIs) for each campaign and ensure alignment with overall business objectives.
  • Content Creation and Management:
    • Collaborate with content creators to produce high-quality content for various channels, including blog posts, social media updates, email newsletters, and advertisements.
    • Manage content calendars and ensure timely delivery of marketing materials.
  • Social Media Marketing:
    • Design and execute social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
    • Monitor social media channels, engage with followers, and respond to comments and messages promptly.
  • Email Marketing:
    • Develop and manage email marketing campaigns, including newsletters, promotional offers, and automated drip sequences.
    • Use email marketing tools to segment lists, track performance, and optimize campaigns for better results.
  • Search Engine Optimization (SEO) and Content Marketing:
    • Conduct keyword research and implement SEO best practices to improve organic search rankings.
    • Create and optimize content for search engines to drive organic traffic.
  • Pay-Per-Click (PPC) Advertising:
    • Plan and manage PPC campaigns on platforms such as Google Ads and social media advertising networks.
    • Monitor and optimize ad spend to ensure maximum return on investment (ROI).
  • Analytics and Reporting:
    • Track and analyze campaign performance using tools like Google Analytics, social media insights, and email marketing reports.
    • Provide regular reports on campaign performance and make data-driven recommendations for improvement.
  • Collaboration and Communication:
    • Work closely with the internal team and external partners to ensure cohesive marketing efforts.
    • Communicate campaign progress, results, and insights to stakeholders in a clear and concise manner.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Proven experience as a Marketing Specialist, preferably in a freelance or remote capacity.
  • Strong understanding of digital marketing concepts, tools, and best practices.
  • Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, email marketing platforms (e.g., Mailchimp), and SEO tools (e.g., SEMrush, Ahrefs).
  • Excellent written and verbal communication skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Creative thinking and problem-solving abilities.
  • Strong attention to detail and organizational skills.

Preferred Qualifications

  • Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus.
  • Certification in Google Ads, Facebook Blueprint, or other relevant certifications.
  • Experience with affiliate marketing and influencer partnerships.
  • Familiarity with e-commerce platforms and marketing automation tools.

Related Jobs