Public Relations Specialist

Job Description

You will work closely with the marketing team to ensure consistency in messaging across all channels. Your duties and responsibilities will include:

• Developing and executing strategic PR plans to enhance brand awareness and reputation.
• Building and maintaining relationships with key media outlets, journalists, and influencers.
• Writing press releases, articles, and other materials for distribution to media outlets and other stakeholders.
• Pitching stories and securing media coverage in print, broadcast, and online media.
• Monitoring media coverage and preparing reports on PR campaigns’ performance.
• Organizing and managing press events, conferences, and interviews.
• Collaborating with internal teams to ensure messaging consistency across all channels.
• Responding to media inquiries and managing crisis communications when necessary.
• Staying up-to-date with industry trends and best practices in PR and communications.

Qualifications:

• Bachelor’s degree in Communications, Public Relations, Journalism, or related field.
• Strong written and verbal communication skills.
• Excellent interpersonal and relationship-building skills.
• Ability to work effectively under pressure and meet tight deadlines.
• Creative thinking and problem-solving skills.
• Knowledge of media relations principles and practices.
• Familiarity with social media platforms and their role in PR.
• Experience with media monitoring and analysis tools is a plus.

Benefits:

• Competitive salary
• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off
• Professional development opportunities