Digital Marketing Specialist

Job Description

Key Responsibilities:

• Develop and implement digital marketing campaigns across various platforms, including but not limited to, social media, email, search engine optimization (SEO), search engine marketing (SEM), and display advertising.
• Monitor and analyze the performance of digital marketing initiatives, utilizing tools such as Google Analytics, to measure effectiveness and identify areas for improvement.
• Conduct keyword research and optimize website content to improve search engine rankings and organic traffic.
• Manage social media accounts, including content creation, scheduling, community engagement, and monitoring trends to capitalize on opportunities.
• Create and execute email marketing campaigns, including segmentation, A/B testing, and performance tracking.
• Collaborate with the creative team to develop compelling visual and written content for digital channels.
• Stay up-to-date with the latest trends and best practices in digital marketing, recommending innovative strategies to enhance our online presence.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience (X years) in digital marketing roles, with a focus on developing and implementing multi-channel campaigns.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Business Manager, and email marketing software.
• Strong analytical skills and the ability to interpret data to drive decision-making and optimization strategies.
• Excellent written and verbal communication skills, with the ability to create engaging content for diverse audiences.
• Creative thinker with a passion for staying ahead of industry trends and exploring innovative digital marketing opportunities.
• Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.

Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
• Opportunity for career growth and professional development in a collaborative and supportive work environment.
• Dynamic company culture with opportunities for team building and networking events.