Marketing Manager in Canada

Job Description

Responsibilities:

• Develop and implement comprehensive marketing strategies to achieve company objectives.
• Conduct market research to identify trends, opportunities, and consumer preferences.
• Create and manage marketing campaigns across various channels, including digital, print, social media, and events.
• Oversee the production of marketing materials, including advertisements, brochures, and promotional videos.
• Manage the company’s online presence, including website content, SEO, and social media platforms.
• Monitor and analyze campaign performance metrics to optimize marketing efforts and maximize ROI.
• Collaborate with sales teams to develop sales enablement materials and support lead generation activities.
• Build and maintain relationships with key stakeholders, including customers, partners, and vendors.
• Stay up-to-date with industry trends and best practices to drive continuous improvement and innovation.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• Strong leadership skills with the ability to inspire and motivate cross-functional teams.
• Excellent communication and interpersonal skills, with the ability to build rapport and influence others.
• Creative thinker with a strategic mindset and the ability to think outside the box.
• Proficient in marketing analytics tools and platforms, such as Google Analytics, Adobe Analytics, or similar.
• Solid understanding of digital marketing techniques, including SEO, SEM, social media marketing, and email marketing.
• Experience managing budgets, timelines, and resources to deliver projects on schedule and within budget.
• Results-oriented with a strong focus on driving measurable outcomes and achieving business objectives.
• Knowledge of Canadian marketing regulations and compliance requirements is a plus.

Benefits:

• Competitive salary commensurate with experience.
• Comprehensive benefits package, including health, dental, and vision coverage.
• Opportunities for professional development and career advancement.
• A collaborative and supportive work environment with a diverse and inclusive culture.
• Flexible work arrangements, including remote work options.
• Employee discounts on company products/services.
• Wellness programs and initiatives to promote work-life balance.