Remote Digital Marketing Specialist

Job Description

The ideal candidate is creative, analytical, and has a proven track record in developing and executing successful digital marketing campaigns.

Key Responsibilities:

• Strategy Development: Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
• Content Creation: Create engaging and relevant content for various digital platforms, including social media, email marketing, blogs, and websites.
• SEO/SEM: Optimize website content for search engines (SEO) and manage paid search campaigns (SEM) to improve search engine rankings and drive traffic.
• Social Media Management: Manage and grow our social media presence across platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) by creating and curating content, engaging with followers, and analyzing performance metrics.
• Email Marketing: Design and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows, to nurture leads and retain customers.
• Analytics and Reporting: Monitor, analyze, and report on key performance indicators (KPIs) to assess the effectiveness of digital marketing initiatives and inform future strategies.
• Advertising: Plan, execute, and optimize online advertising campaigns, including PPC, display ads, and social media ads, to maximize ROI.
• Collaboration: Work closely with cross-functional teams, including design, sales, and product, to ensure cohesive messaging and brand consistency.
• Market Research: Conduct market research and competitive analysis to identify trends, opportunities, and areas for growth.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 3+ years of experience in digital marketing, with a strong portfolio of successful campaigns.
• Skills:
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Business Manager, SEO tools).
  • Strong understanding of SEO, SEM, PPC, and social media best practices.
  • Excellent written and verbal communication skills.
  • Ability to create compelling content tailored to different audiences and platforms.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot).
  • Basic knowledge of HTML/CSS and web design principles is a plus.
• Personal Attributes:
  • Creative thinker with a passion for digital marketing.
  • Detail-oriented and highly organized.
  • Self-starter with the ability to work independently and remotely.
  • Strong problem-solving skills and ability to adapt to changing priorities.

Benefits:

• Competitive salary and performance-based bonuses.
• Flexible working hours and remote work environment.
• Health, dental, and vision insurance.
• Professional development opportunities.
• Collaborative and supportive team culture.