Social Media Strategist

Job Description

The Social Media Strategist will be responsible for developing, implementing, and managing our social media strategy to increase brand awareness, improve marketing efforts, and drive engagement. This role requires a deep understanding of social media platforms, content creation, and audience engagement strategies.

Key Responsibilities:

• Develop and Implement Social Media Strategies:
  • Create comprehensive social media strategies aligned with business goals.
  • Plan and execute social media campaigns to drive engagement, traffic, and conversion.
• Content Creation and Management:
  • Produce and curate high-quality, engaging content for various social media platforms.
  • Schedule and publish content across all social media channels.
  • Ensure content is consistent with brand voice, style, and tone.
• Community Engagement:
  • Monitor social media channels for engagement opportunities.
  • Respond to comments, messages, and mentions in a timely and professional manner.
  • Foster and grow online communities.
• Analytics and Reporting:
  • Track, analyze, and report on social media performance metrics.
  • Use data to refine and optimize social media strategies.
  • Provide insights and recommendations based on performance data.
• Collaboration:
  • Work closely with the marketing team to align social media efforts with broader marketing campaigns.
  • Collaborate with designers, copywriters, and other stakeholders to produce engaging content.
• Stay Updated:
  • Keep abreast of industry trends, emerging platforms, and best practices in social media marketing.
  • Implement new tools and strategies to improve social media performance.

Requirements:

• Education:
  • Bachelor’s degree in Marketing, Communications, or a related field.
• Experience:
  • Proven work experience as a Social Media Strategist or similar role.
  • Demonstrated success in growing and managing social media accounts.
• Skills:
  • In-depth knowledge of various social media platforms and their respective best practices.
  • Strong writing, editing, and communication skills.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer).
  • Experience with social media analytics tools (e.g., Google Analytics, Facebook Insights).
• Attributes:
  • Creative thinker with excellent problem-solving skills.
  • Strong attention to detail and organizational skills.
  • Ability to multitask and manage multiple projects simultaneously.
  • Proactive and able to work independently as well as part of a team.

Preferred Qualifications:

• Experience in graphic design or multimedia production.
• Familiarity with SEO and content marketing principles.
• Experience with paid social media advertising.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work in a collaborative and innovative environment.
• Professional development opportunities.
• Flexible working hours and remote work options.